Film Screening: American Jerusalem

Thursday, January 14, 2021 | 5pm

ADMISSION: This online program is free; advanced registration required

2021-01-14 17:00:00 UTC2021-01-14 23:00:00 UTC America/Los_AngelesThe CJM - 736 Mission St, San Francisco, CAFilm Screening: American JerusalemAmerican Jerusalem: Jews and the Making of San Francisco tells the uniquely American story of how Jews escaping persecution in Europe played a critical role in building the new metropolis of San Francisco. Join us for a virtual screening featuring an introduction by producer Jackie Krentzman. A set of guided questions focused on social justice and San Francisco history will also be available to consider while you watch the film, which is currently on view in Levi Strauss: A History of American Style.

American Jerusalem: Jews and the Making of San Francisco tells the uniquely American story of how Jews escaping persecution in Europe played a critical role in building the new metropolis of San Francisco. Join us for a virtual screening featuring an introduction by producer Jackie Krentzman. A set of guided questions focused on social justice and San Francisco history will also be available to consider while you watch the film, which is currently on view in Levi Strauss: A History of American Style.

About the speaker

Jackie Krentzman is the proprietor of Krentzman Communications, a communications and content strategy company that works with nonprofits and for-profit companies on communication strategies and execution. She is also the editor-in-chief of Diversity Woman, a national quarterly magazine distributed to women in leadership positions in Fortune 1000 companies. In 2012, Krentzman’s documentary American Jerusalem: Jews and the Making of San Francisco aired on PBS and at numerous film festivals. She has also produced several videos for SF Heritage, TNDC, and other nonprofits.

Krentzman has taught at the UC Berkeley Graduate School of Journalism and UC Berkeley Extension. She earned her Masters of Journalism from UC Berkeley, and her Bachelor of Arts from the University of Michigan. She currently lives in Berkeley with her husband, and sits on the board of Berkeley Community Scholars.

About the Exhibition

In 1873, at the end of the California Gold Rush, Levi Strauss & Co., named for a Bavarian Jewish dry goods merchant in San Francisco, obtained a U.S. patent with tailor Jacob Davis on the process of putting metal rivets in men’s denim work pants to increase their durability. It was the birth of the blue jean. The CJM original exhibition Levi Strauss: A History of American Style showcases the life of Levi Strauss, the invention of the blue jean, and their iconic place in the history of American style.

Seven women in cowboy hats lined up wearing Levi's jeans

“Showing their Levi’s” postcard from the California Rodeo Salinas (July 13–16, 1939), 1939. Levi Strauss & Co. Archives

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Explore the online exhibition

Support for Levi Strauss: A History of American Style is generously provided by Maribelle and Stephen Leavitt; Gaia Fund; John Pritzker Family Fund; Lisa and Douglas Goldman Fund; Evelyn & Walter Haas, Jr. Fund; Mimi and Peter Haas Fund; The David Berg Foundation; John & Marcia Goldman Foundation; Suzanne and Elliott Felson; Colleen and Robert D. Haas; Dana Corvin and Harris Weinberg, in honor of Paulette Meyer and David Friedman, and Catherine and James Koshland; Kendra and Tom Kasten, in honor of Robert D. Haas; Michael Righi; Dorothy R. Saxe; David Saxe; Marilyn and Murry Waldman; and Rosanne and Al Levitt.

Lead Corporate Sponsorship is provided by Levi’s^®.

Media Sponsorship is provided by the San Francisco Chronicle and KQED. In-kind support is provided by Corduroy Media.