Press Images

Levi Strauss: A History of American Style

Feb 13–Aug 9, 2020

Click on the thumbnails to download high resolution images. Image credits must accompany each image.

 

“Something New" flyer advertising Spring Bottom Pants, 1889. Levi Strauss & Co. Archives

 

Glass paperweight, ca. 1890. Levi Strauss & Co. Archives

 

Bib overalls, ca. 1900. Levi Strauss & Co. Archives

 

“Guarantee, A New Pair Free If They Rip’ certificate, ca 1923. Levi Strauss & Co. Archives

 


Junior aviator suit, 1928. Levi Strauss & Co. Archives

 

 “They All Wear Levi’s,” advertisement for overalls, 1930s. Levi Strauss & Co. Archives

 

“Levi’s Round-up of Cowboy Lore," illustration by Jo Mora, 1933. Levi Strauss & Co. Archives

 

“Press On” buttons available for purchase at retail locations, 1937. Levi Strauss & Co. Archives

 


“Showing their Levi’s” postcard from the California Rodeo Salinas (July 1316, 1939), 1939. Levi Strauss & Co. Archives

 

Denim tuxedo worn by Bing Crosby, 1951. Levi Strauss & Co. Archives 

 


Texas cowgirls advertisement, 1952. Levi Strauss & Co. Archives

 

“The West Grew Up in Levi’s” billboard (October 28, 1955), 1955. Levi Strauss & Co. Archives

 

 Surf campaign billboard advertisement, ca. 1960s. Levi Strauss & Co. Archives

 

Melody Sabatasso (b. 1948), Custom upcycled denim suit commissioned and worn by Lauren Bacall, ca. 1970s.

 

American flag created by Levi Strauss & Co. designers to commemorate September 11, 2001, 2001. Levi Strauss & Co. Archives

 

Air Jordan collaboration with Levi Strauss & Co., 2018. Levi Strauss & Co. Archives

prESS cONTACTS

Abby Margulies

Public Relations
614.827.5810
abby@abbymargulies.com

Sarah Bailey Hogarty

Director of Marketing and Communications
415.655.7834
sbaileyhogarty@thecjm.org